Three engineering graduates with an interest in the agricultural and dairy industries worked together to tackle one of the most pressing problems in the market: declining milk quality.
Dairy production in India is below average in terms of quality and yield per cow due to lack of technical feeding methods and quality feed products. Incumbent agritech companies are focused on improving linkages, supply he chains, fruits and vegetables, sidelining the livestock sector, especially in the area of input products.
Set up by Kumar Ranjan, Ravi Chauhan, and Ankit Patel e-feed In 2021 to tackle these issues. Focusing on the animal health and nutrition sector, the company manufactures high quality feed supplements and additives to improve the quality of dairy and dairy products.
eFeed co-founder and CEO Ranjan said: Entracker“There is a huge disparity between the input costs that farmers put into their cows and the money they make each year from producing milk. , or increase milk production, both ways farmers will benefit.”
The Pune-based company manufactures supplements containing vitamins, minerals, and microbes to help cows produce not only more milk, but better quality milk. Supplements are focused on giving cows the proper nutrients they need to extend their healthy lifespan and improve their gut health. It also covers issues.
Ranjan said that if the input is good, the output will then show the results. Following the D2C model, compounding takes place and products are sold directly to farmers on site and through fulfillment partners.
Additionally, a digital nutrition app is provided to help educate farmers on cattle nutrition. This app assists with cow ration balance (feed composition) by localizing feed ingredients. We also focus on quality feed inputs by creating quality additives (Protinex for cattle) that we add to our raw materials. Digital advisory and quality input ensure better quality milk production and higher yields from animals.
Indian Animal healthcare market size It will reach Rs 73.4 billion as of 2022. This is expected for him to increase to Rs 120.3 billion by 2028, with a compound annual growth rate of 8.94% for him. With a market of this size, eFeed has successfully raised his $1 million seed round in December 2022. The round was led by Omnivore and led by Better Capital, Huddle, AngelList and Let’s Venture.
Without significant domestic competition, the company competes globally with Virbac, Nutreco and Elanco.
With a valuation of $4 million, the company has an active user base of 1 million farmers. Its activities are currently concentrated in Uttar Pradesh. Their current focus is on expanding and strengthening their business within the state before moving to other parts of the country.